What is 10 million moms

10 Million Moms is an initiative by India Turns Pink with a mission to create massive awareness about breast cancer prevention and early detection across India.

Here’s a clear explanation:

Concept

• The campaign aims to reach 10 million households across India.

• Families are encouraged to take a selfie with their mom and share it to show their support.

• This symbolic act is meant to spread awareness and start conversations about women’s health, especially breast cancer.

Awareness Action

• India Turns Pink plans to distribute 1 crore pink ribbons to households.

• Each ribbon comes with self-examination details and an awareness message to empower women to check themselves regularly.

Goal

• Encourage early detection, which can save lives.

• Build a community-driven movement where awareness begins at home.

• Involve youth, families, and communities to protect moms, sisters, and daughters.